How to Structure the Outreach

• Step 1: Choose your opening approach (Direct Ask or Engaging Conversation).
• Step 2: Have a natural conversation about TMC and mediation.
• Step 3: Close the conversation with a clear Call to Action (don’t leave without a next step!).

Opener 1: Direct Ask Approach

Best for contacts who already know you and will understand the request immediately.

“Hey [Name], I wanted to reach out because I’m working with Tripper Ortman and Brandon McKelvey at The Mediation Collaborative, and I’ll be mediating with them starting in May. Would you consider putting me on your mediator list when you’re recommending mediators for cases, or giving me a shot?”

Why This Works:

• Leverages credibility – Tripper Ortman is widely recognized in the industry.
• Direct & confident – No unnecessary buildup or sales-y language.
• Respects their time – Lawyers understand immediately what’s being asked.

Opener 2: Engaging Conversation Approach

Best for contacts who prefer a dialogue before making commitments.

“Hey [Name], I’m excited to be joining The Mediation Collaborative and working with Tripper and Brandon. I’d love to get your perspective—what do you think makes a great mediator?”

How This Works in Conversation:

1. The lawyer will naturally start sharing their thoughts.
2. The mediator can then respond with: “That’s great feedback—I’m going to take this back to the Collab. The whole point of TMC is to improve the mediation experience for everyone, and that starts with getting real input like this.”
3. Seamless transition to the ask: “Would you consider putting me on your mediator list when you’re recommending mediators, or giving me a shot?”

Why This Works:

• Gets the lawyer talking first – people love sharing their opinions.
• Positions the mediator as part of a larger movement – instead of making it about themselves.
• Naturally leads into the Call to Action – without feeling like a hard ask.

Don’t Leave Without a Direct Call to Action

After using either Opener 1 or Opener 2, always close with a clear next step.

Primary Call to Action: Get on Their Mediator List

• “Would you be willing to add my name to a list when you exchange mediator names?”

Secondary Call to Action: Expand Your Network

• “Is there anyone else at your firm who you could connect me with via email?”

Why This Works:

• Simple & professional – It’s a normal industry request, not pushy.
• Expands opportunities – If they can’t use you, they may introduce you to someone who can.
• Prevents wasted effort – Every call should end with a next step.